Work

We built the world's largest Craft Commerce deployment for Rochester Electronics, a 250,000-SKU semiconductor storefront operating two orders of magnitude beyond what the platform was designed to handle. The build includes a bespoke Elasticsearch-powered search, custom pricing logic for tiered, distributor, and sub-penny pricing, and a checkout engineered for parts subject to national security export controls. Nearly a decade in, what started as a small initiative has become one of Rochester's most strategically important sales channels.

We extended Rochester Electronics' Craft Commerce storefront into China, adapting the platform for an entirely new market with its own language, payment infrastructure, and logistics expectations. The build includes a multisite architecture with fully decoupled Chinese and English content, integration with a local payment processor and freight forwarder, and a control panel localized for Chinese-speaking editors. The result is a Chinese e-commerce site that operates like it was built there — not translated into it.

We rebuilt the corporate website for Dynamic Air Quality Solutions, a global leader in high-efficiency air filtration with installations in hundreds of thousands of buildings worldwide. The site is bifurcated into distinct commercial and residential experiences, anchored by a live environmental impact dashboard and supported by role-based security that gates technical content for credentialed users. A geographic rep locator routes buyers to the right contact based on territory and audience, scaling with Dynamic's global network of regional representatives.