Dynamic AQS.

In a typical commercial building, the air filtration system is one of the largest hidden energy costs — fan power alone accounts for as much as 90% of the lifetime cost of filtration. Dynamic Air Quality Solutions exists to break that tradeoff: superior indoor air quality without the energy and maintenance penalty.

For more than 40 years, Dynamic has engineered high-efficiency air cleaning systems for the built environment, with products installed in hundreds of thousands of buildings worldwide. Its flagship Dynamic V8 Air Cleaning System delivers MERV 13–15 performance at roughly one-third the energy cost of conventional passive filters, with maintenance intervals measured in years instead of months. Dynamic systems protect everything from data centers and hospitals to K–12 schools, military facilities, and the world's most valuable art collection, and have collectively saved Dynamic clients more than one billion kWh in fan energy. The company is headquartered in a net energy-positive former Bell Labs site outside Princeton, New Jersey — appropriate for a business whose product is, fundamentally, doing more with less.

Dynamic Air Quality Solutions sells to two fundamentally different audiences through the same brand. Commercial buyers — facility managers, engineers, and sustainability officers — need technical depth, energy modeling, and product specifications. Residential customers want to understand what cleaner air means for their home. We built a new corporate site that serves both without compromising either, with the experience cleanly bifurcated into commercial and residential sections that share a brand but diverge in content, navigation, and tone. Layered on top is a role-based security system that gates protected content — installer guides, technical documentation, and other materials meant for credentialed audiences — so the right people get the depth they need while the public site stays focused and approachable.

The commercial homepage is built around a single argument: clean air and decarbonization are the same conversation. The hero introduces Dynamic's air cleaning systems and their core value proposition — high efficiency, low pressure drop, less energy. From there, the page does something most B2B sites don't: it quantifies the environmental impact in plain English. A live impact dashboard translates the cumulative energy savings of Dynamic's installed base into figures a reader can actually picture — dollars saved, kilowatt-hours avoided, metric tons of CO₂ kept out of the atmosphere, and the equivalent in cars off the road, acres of forest, and tons of landfill waste. Below the dashboard, three pillars — clean air, save energy, reduce maintenance — anchor the rest of the site's information architecture, giving commercial buyers a clear path into whichever benefit matters most to them.

Product pages on a typical corporate site exist to generate a lead. Product pages for Dynamic exist to inform a specification decision. Engineers, facility managers, and consulting specifiers come to the site to evaluate whether a system like the V8 Air Cleaning System belongs in a particular project — and that evaluation requires real technical content. We designed the product templates to support exactly that: detailed performance descriptions, application context, supporting visuals, and embedded charts comparing the product against competing technologies on the dimensions buyers actually care about, like pressure drop versus dust load and particulate count by air change. Logged-in users — distributors, reps, and other credentialed audiences — see additional content gated by the role-based security system, including installer guides and technical documentation that wouldn't be appropriate for the public site.

Dynamic sells through a network of regional representatives, not a direct sales force, which means the question "who do I talk to?" depends on where the buyer is and what they're buying. We built a rep locator that answers both at once. The page lets visitors drill down by country, by U.S. state, or by clicking directly on a custom-colored regional map that visualizes Dynamic's sales territories at the county level. Behind the map is a structured data model linking territories to the reps who own them, segmented by commercial, residential, and regional roles — so a facility manager in South Carolina looking for a commercial sales contact gets a different answer than a homeowner in the same county shopping for a residential system. The result is a directory that scales with Dynamic's network and stays accurate as territories shift, without anyone having to maintain a static contact list.