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Integration.

Connect Craft to the Rest of Your Business

We build integrations that are reliable, performant, and resilient. Not fragile point-to-point connections that break when a third-party API changes, but well-engineered data pipelines with proper error handling, retry logic, monitoring, and graceful degradation.

Talk to us About Integration

Why Integration Is an Advanced Problem

Connecting two systems is easy. Keeping them connected reliably, at scale, with data consistency, error recovery, and operational visibility—that's engineering.

Most Craft agencies treat integrations as an afterthought. A plugin here, a webhook there, maybe a cron job that syncs data overnight. It works in development. It works with small data volumes. Then the ERP sends a malformed payload on a Friday afternoon, the sync fails silently, and your inventory is wrong for the entire weekend.

We've built enough integrations to know that the happy path is 20% of the work. The other 80% is handling the edge cases: API rate limits, network timeouts, partial failures, data conflicts, schema changes, and the inevitable moment when a third-party service goes down and your system needs to keep functioning.

What We Build

01

Custom API Development

We build custom REST and GraphQL APIs that expose Craft data to external systems and ingest data from external sources. This includes API design, authentication, rate limiting, versioning, documentation, and the backend logic that transforms data between Craft's internal model and whatever format external systems expect.

When Craft needs to be the system of record, we build APIs that let other applications read and write data. When Craft is a consumer, we build ingestion pipelines that pull data from external sources on schedules or in response to events.

02

ERP Integrations

ERP connections are among the most complex integrations we build. SAP, NetSuite, Microsoft Dynamics, and similar systems have deep data models, strict transaction requirements, and APIs that range from modern REST to legacy SOAP and BAPI. We build bidirectional integrations that sync product catalogs, inventory levels, pricing, customer records, and order data between Craft Commerce and your ERP.

The critical challenge is data consistency. When a customer places an order on your Craft Commerce site, the order needs to reach the ERP reliably, inventory needs to update in both systems, and the customer needs to see accurate status information. We build these flows with transactional integrity and comprehensive error handling so failures are caught, logged, and recoverable.

03

CRM Integrations

Your CRM (Salesforce, HubSpot, or others) needs to stay in sync with customer activity on your Craft site. Form submissions, purchases, account creation, content engagement—this data feeds your sales and marketing teams' workflows.

We build CRM integrations that push data from Craft to your CRM in real time or near real time, map Craft's data model to your CRM's fields and objects, handle deduplication, and ensure that your sales team sees a complete picture of customer activity. For commerce sites, this includes order history, subscription status, and customer lifetime value.

04

Third-Party Services

Payment processors (Stripe, Braintree, PayPal, regional gateways), shipping providers (ShipStation, EasyPost, carrier APIs), email platforms (Mailchimp, Klaviyo, SendGrid), analytics tools, CDNs, authentication providers, and dozens of other services that modern platforms depend on.

We integrate these services at the application level—not just installing a plugin, but building robust connections with proper error handling, fallback behavior, and monitoring. When Stripe's API has a hiccup, your checkout should fail gracefully with a clear message, not crash with a 500 error.

Integrations FAQ

  • 01

    Can you integrate Craft with a system you haven't worked with before?

    Almost certainly. The principles of building reliable integrations are consistent regardless of the specific system. If it has an API (REST, GraphQL, SOAP, or even CSV/SFTP-based data exchange), we can connect it to Craft. We've integrated with dozens of platforms, and the engineering patterns transfer. The learning curve is understanding the specific system's data model and API quirks, not the integration architecture itself.

  • 02

    What happens when a third-party service goes down?

    This is a core part of our integration design. We build with graceful degradation—if your ERP is unreachable, orders queue locally and sync when the connection recovers. If a payment gateway fails, the checkout falls back to an alternative processor. If the CRM API is slow, data queues asynchronously rather than blocking the user experience. You'll also get alerts when services are degraded so your team knows what's happening.

  • 03

    How do you handle data conflicts between systems?

    We establish clear rules specifying which system is the source of truth for each data type and build conflict-resolution logic accordingly. Product data might be mastered in the ERP. Customer data might be mastered in the CRM. Order data originates in Craft Commerce. When conflicts arise—and they will—the system resolves them according to these rules rather than silently overwriting data.

  • 04

    Can you replace our current integration that's unreliable?

    Yes. We frequently rebuild integrations that were originally implemented as quick fixes and have become maintenance burdens. We'll assess your current integration, understand the data flows, and rebuild it with proper queue-based processing, error handling, and monitoring. The goal is an integration you don't have to think about because it just works—and when it doesn't, it tells you exactly what went wrong.

  • 05

    What about real-time versus batch integrations?

    Both have their place. Real-time integrations (webhooks, event-driven) are well-suited for time-sensitive data such as orders and inventory. Batch integrations (scheduled syncs) are appropriate for less time-sensitive data, such as product catalog updates or analytics aggregation. Most implementations use a mix. We'll design the approach based on your data freshness requirements, API rate limits, and system capabilities.

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Tell us about your project. Whether you're starting fresh, scaling up, or rescuing something that's gone sideways - we'll give you an honest assessment, not a sales pitch.

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