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Migration.

Move to Craft Without Losing Anything

Platform migrations are high-stakes projects. You're moving your content, your URLs, your SEO equity, your editorial workflows, and often your commerce data from one system to another—usually while the existing site continues to operate and generate revenue.

We build migration pipelines that extract, transform, and load your content cleanly into Craft. We preserve what matters—content relationships, URL structures, SEO value, media assets—and use the migration as an opportunity to improve what wasn't working: better content models, cleaner data, and more logical information architecture.

 

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Why Migrations Go Wrong

Most failed migrations share the same root cause: underestimating the complexity. The content in your current platform didn't arrive there in a clean, structured way. It accumulated over years—workarounds, exceptions, inconsistencies, content types that were repurposed, fields that mean different things on different pages, media assets with broken references, and URL structures that evolved organically.

Moving that content into a new, well-structured Craft content model requires understanding both what the data is and what it should be. A naive export-import loses relationships, breaks URLs, mangles formatting, and creates a content management experience that's worse than what you left.

We treat migration as an engineering problem, not a data dump. Every migration gets a custom pipeline with content mapping, transformation logic, validation, and iterative testing.

What We Build

01

Migration Pipelines

Every migration gets a purpose-built ETL (extract, transform, load) pipeline. We extract content from your current platform—via API, database export, or scraping when no better option exists. We transform it to match your new Craft content model, handling data type conversions, relationship mapping, content reformatting, and the hundreds of small transformations that turn messy source data into clean Craft entries.

The pipeline is designed to run repeatedly during development. Your team reviews migrated content in the staging environment, we refine the transformation rules, and we run it again. By launch day, the final migration is a rehearsed, validated operation—not a first attempt.

02

URL Preservation & Redirects

Your existing URLs have SEO value—backlinks, search rankings, bookmarks, and references from external systems. We map every URL from your current site to its equivalent in Craft and implement comprehensive redirect rules so nothing breaks on launch day.

This includes handling structural URL changes, paginated archive pages, media file URLs, API endpoints that external systems depend on, and edge cases like URLs with query parameters or fragments.

03

Content Model Design

Migration is the best opportunity to rethink your content architecture. Your current platform's content model probably reflects years of accumulated compromises. Moving to Craft gives you a clean slate to design a model that actually serves your editorial team's needs.

We work with your content team to understand how they create, organize, and maintain content—then design a Craft content model that supports those workflows. Field types, entry types, section structures, category taxonomies, relationship fields, and Matrix blocks are all designed intentionally, not inherited from the source platform.

04

Commerce Data Migration

Commerce migrations add an additional layer of complexity: customer accounts, order history, product data with variants and options, pricing, inventory, subscription records, and payment gateway customer tokens. Each of these has data integrity requirements that content doesn't—you can't afford to lose order history or break active subscriptions.

We migrate commerce data with transactional integrity, validate it against source records, and coordinate with payment processors to migrate customer payment tokens when possible. For active subscriptions, we design cutover strategies that maintain billing continuity.

Migration FAQ

  • 01

    How long does a typical migration take?

    It depends on content volume and complexity. A straightforward content migration from WordPress (a few hundred pages, standard post types, media library) typically takes 4-6 weeks including content model design, pipeline development, and validation. Complex migrations involving thousands of entries, commerce data, and custom content types run 8-14 weeks. Enterprise migrations with multiple data sources, active commerce, and complex integrations can take 16+ weeks. We'll give you a realistic timeline after assessing your source data.

  • 02

    Can we keep the existing site running during migration?

    Yes, and this is our standard approach. We develop the new Craft site and run migration iterations against staging while your current site continues operating. The final cutover happens when the Craft site is fully validated and ready. For commerce sites, we design the cutover to minimize the window where orders might need manual reconciliation between systems.

  • 03

    Will we lose SEO rankings?

    Not if the migration is done properly. We preserve URL structures through comprehensive redirect mapping, migrate all SEO metadata (titles, descriptions, canonical tags, structured data), submit updated sitemaps to search engines, and monitor rankings post-launch. Some temporary ranking fluctuation is normal with any major site change, but a well-executed migration maintains or improves your search visibility.

  • 04

    What about content we want to restructure, not just migrate?

    This is common and we encourage it. Migration is the right time to consolidate redundant content types, clean up taxonomies, merge duplicate content, and restructure information architecture. We work with your content team to define what the new structure should look like, then build the transformation rules to get your content there.

  • 05

    Can we migrate incrementally instead of all at once?

    In some cases, yes. If your current platform and Craft can coexist temporarily (different sections of the site on different platforms, with a reverse proxy routing traffic), we can migrate section by section. This reduces launch risk but adds operational complexity during the transition. We'll advise on whether incremental migration makes sense for your situation.

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